Balenciaga’s New London Store

About the Balenciaga’s New London Store Project

(All images and their rights belong to Balenciaga)

Balenciaga has opened a London location! The space is located in Sloane Street and includes a 220-square-meter space for the designer’s new Raw collection.

Our concrete cladding was used throughout the shop including the Walls, beams, Columns, floor tiles, stairs and bathroom basin. We supplied and installed the concrete cladding to the company’s specifications for this project.

Showcasing a contrast between a traditional exterior and a futuristic interior, Balenciaga’s new flagship store looks at home in the city’s medieval district. The Raw concept features an aged façade to tie it in with the stonework of its neighbours, offsetting the shop front against large windows and backlit signage. While inside, visitors

You can see wires, ducts and beams through a grated metal floor that’s been stained and cracked from poured concrete. Against the old concrete and jagged flooring are worn leather sofas with corroded metal frameworks showing digital video screens and LED monitors.

Contexture concrete is an innovative, sustainable building material that can be used in a variety of residential and commercial applications. It offers many benefits over more traditional building materials including long-term durability, low maintenance costs, and energy efficiency.

Goal of the project

To create a new raw architecture concept design for Balenciaga’s New London fflagship Store.

Techniques used in construction

Contexture concrete was used throughout the store, including walls cladding / beams/ Columns/ floor tiles/ stairs/ bathroom basin / concrete shelves.

Challenges faced

No issues with the installation.

Highlight of the project

The stark raw design of this place gives it a different and modern look that is unlike anywhere else.

Type of cladding used

A variety of GRC methods were used throughout.

Balenciaga’s New London Store Gallery

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Balenciaga’s New London Store

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